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Subor (小霸王 in Chinese) is a brand name used for a range of consoles, computer systems, and other electronics. The original company behind the Subor brand is Zhongshan Subor Electronics Industrial Company (中山市小霸王电子工业公司), based in Zhongshan, China and owned by Yihua Group, who are still the current owners of the Subor brand to this day.

Subor is well-known for its keyboard-based and standard Famiclones, which were massively popular in China due to Subor's marketing strategies as well as the low cost of their systems compared to importing game consoles from other countries. They would later go on to produce handheld Famiclones as well as a number of 16-bit and 32-bit Wii clones using Sunplus SPG hardware, such as the Zone 40, iSports Pro, and select units in Lexibook's TV Game Console line. The company is closely linked to Waixing and most software supplied with its current consoles is either developed by Waixing or Waixing-copyrighted versions of other companies' games (e.g. Nice Code).

Duan Yongping joined Subor in 1989, becoming its CEO and overseeing its growth to China's leading manufacturer of game consoles and educational computers.[1] In 1995, he left the company to found BBK Electronics.

Most of the software seen on various "Educational Computers" is commonly attributed to Subor, but most of Subor's carts don't contain most of this software.

Subor are still active, though they seem more focused on educational robots and mobile software now.[2]

Known Software[]

  • Subor Chinese and English Computer Learning Card - A series of cartridges meant for the company's line of Famiclone-based educational computers. Most of the early carts feature software stolen from Family BASIC or notably, Fei Suo Computer Studio.
  • Subor Shi Chuang Xi Tong 2000 - A port of Windows 2000. Another version of it exists without the Subor copyright. An updated version of this cart was released known as Subor Windows 2002
  • Subor Karaoke - A simple karaoke game.

Trivia[]

  • In the countries of the former Soviet Union, Subor is the second most well-known Famiclone next to Dendy.
  • Subor's shortened Chinese name, 小霸王, could be a reference to Water Margin character Zhou Tong's nickname "Little Conqueror".

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